The Adirondack Thunder grow their fan universe by 60%

143%

increase in ticket revenue from multi-game buyers

60%

growth of fan universe

12%

improvement in multi-game buyer rate
(18% above league average)

The Goal

The Adirondack Thunder are focusing on concerted efforts to grow their fanbase. The Thunder are a shining example of how fan-centric engagement and intentional ticket offers will bring fans back.

What Worked

New fan audience segmentation capabilities unlocked by the StellarAlgo Segment Builder allowed for meaningful and consistent fan nurturing efforts.
Identifying fan audiences based on historical purchases for regular newsletter outreach made it easy for fans to stay connected with the Thunder throughout the season.

Try It Out

Teams faces new challenges every season, and have plenty of stories to tell along the way. It can seem daunting to apply data-driven intelligence to fan-centric strategies, especially when navigating manual data handling processes.

The StellarAlgo platform is designed to solve those challenges for the sports industry and make it easier to connect with fans. Get started with the Fan Acquisition Tracking Play to deepen the understanding of your fans and reach these audiences more effectively.