The Florida Everblades achieve a 28% single-game buyer winback rate

The Goal

The Everblades sought to better understand their fan engagement, and looked specifically at how intentional single- or multi-channel activations would affect fan responses for both single and multi-purchase interactions.

What Worked

Equipped with the StellarAlgo platform, the Everblades made the most of their technology investments to engage fans in personalized and efficient ways:

• A data-informed approach identified fan audiences to contact with single- and multi-channel campaigns right from the StellarAlgo Segment Builder.
• Integrations with social push destinations made it easy to actively manage multiple campaigns with just a few clicks.
• Results analysis available in the Segment Analyzer showed an incredible increase in fan engagement with multi-channel approach compared to both channels independently.

Try It Out

Reaching fan audiences in meaningful ways can have challenges new and old. By focusing on the fan, teams can quickly identify actionable insights amongst the incredible array of data.

The StellarAlgo platform is designed to solve those challenges for the sports industry and make it easier to connect with fans. Get started with the Single Game Buyer Win-Back Play and bring fans back this season.

• Use the Segment Builder to identify distinct fan audiences within your existing fan universe.

• Set up dynamic automations so fan lists update based on performance, meaning messaging (and resources) reach the right fans at the right time.

• The Segment Analyzer unlocks quick feedback loops, so you can iterate and keep the conversation going with your fans based on performance.