MILB team engages data analytics heavy-hitters to help provide personalized perks to fans
Stockton, CA – StellarAlgo is proud to announce the Stockton Ports of the California League as a new Minor League Baseball partner. The Stockton Ports will be using StellarAlgo’s Software-as-a-Service Customer Data Platform to better understand their fan universe and to provide the best experience for sports fans in Stockton.
“We are excited to commence our partnership with StellarAlgo,” said Stockton Ports President Pat Filippone. “As we continue to expand our offerings to our current patrons and continue to welcome new patrons to Banner Island Ballpark, partnering with an industry leader will enable us to learn more about our patrons. It will also enable us to further customize the Stockton Ports experiences to all fans’ desires.”
Now more than ever before, sports organizations have the opportunity to personalize messages and offerings to their fans based on learnings from sales and marketing teams. While this information can provide a lot of useful knowledge for teams, going through the data, analyzing it, and finding ways to leverage it can be time and labor-intensive.
Using customer data that the team captures and the StellarAlgo customer data platform, the Stockton Ports will be able to further customize their offerings and provide personalized service to their fans, improving the experience for both long-term supporters and new fans alike. In addition, the team will be able to offer their corporate partners more insight into customer preferences and more transparency into the value the Stockton Ports bring to the table. As Stockton is home to a variety of sports and live events, the Ports will use the platform to provide the best experience for fans in the area.
“We are thrilled to partner with the Stockton Ports given their progressive approach to building relationships with their fans,” said Vince Ircandia, Founder and CEO of StellarAlgo. “Their new season membership program, the Anchor Club, is a great way to engage fans and provide value to them. We are looking forward to helping the Ports drive significant value and better understanding of their fans in order to not only cater to their needs, but show that the team understands what they love about being a Stockton Ports fan.”
StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn