LA Galaxy drive more than $532K from new package buyers 

The Challenge

The LA Galaxy wanted to better understand how to retain their individual match buyers as well as improve sales and marketing efficiency. They needed to better understand who to prioritize and how to engage with these fans to maximize conversion and customer lifetime value.

The Solution

The Galaxy used StellarAlgo to prioritize fans based on behavioral data from the past three seasons, including ticket purchase patterns and average attendance. This allowed the team to create six unique customer segments, providing transparency into which nurturing activities were most effective.

By automating their ticketing feed and using AI-powered scoring, the Galaxy were able to continuously rescore and reprioritize leads, enabling them to contact fans at the optimal time to increase conversions and elevate fan loyalty.

Results

• 31% conversion of 4 and 5 star leads
• 3x greater than average lead conversion
• $532,000+ in revenue from new package buyers

The Galaxy achieved its goals of converting single-game fans to packages while operating more efficiently through automated lead scoring.

Results Driven By

• Segment Analyzer – Discover ideal fan segment based on ticket purchase and attendance patterns across seasons
• Segment Builder – Identify 6 segments for personalized nurture
• Lead Scoring – AI-powered prioritization who best to engage when and how

“Getting data-driven answers to our questions used to be laborious and time-consuming, but StellarAlgo’s data platform provides us with user-friendly ways to answer questions instantly. The platform synthesizes data into easily interpreted visualizations, delivers sales and marketing insights, and makes it easy for us to act on those insights. StellarAlgo has accelerated our ability to identify and capture opportunities as they occur.”

Lisa Rollins

Senior Director, Analytics & Research