StellarAlgo launches Segment Automations to automate routine fan engagement. Learn more
For Performance Marketing Teams
Fan Engagement
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
For Data Teams
Data Management
Bring disconnected data sources together in the StellarAlgo Platform.
Integrations
150+ integrations unlock fan data from multiple sources and destinations.
Emerging Leagues
Live Events
Major Leagues
Media and Gaming
Multi-Property
About Us
We built the world’s largest fan database to help properties and partners succeed.
Culture
Our team thrives on challenges and growth.
News
Get the latest updates from StellarAlgo.
Leadership
Meet our team of sports and analytics experts.
Careers
Join our team of all-stars.
Get the same solutions and support as the Major Leagues, purpose-built to get your unique goals across the line.
Get Started
Are you attracting more school groups or families? Are fans purchasing merchandise? What’s generating more revenue – online streaming or live attendance? In-depth insights into fan engagement (past, present, and forecasted) show you how your fan base is growing and changing year over year.
Learn more about Fan Engagement
Don’t wait until the end of the season to see what worked and what didn’t. Quickly segment fans based on what, where, and how they engage, in-season and off-season. Push segmented lists to your favorite marketing tools to test campaigns, and pull real-time data to learn what drives the most value for the organization.
Learn more about Integrations
Full-season ticket membership is dropping across the industry. Automated lead and retention scoring empowers your team to identify high-value leads and prioritize marketing efforts for renewals, upsells, or downsells.
Learn more about Lead Scoring and Segmentation
When used in conjunction with the right tools, a data warehouse can enable organizations to make informed, data-driven decisions.
Apply Stellar Plays to your sales and marketing strategy to boost engagement and scale revenue.
Backed and informed by our own industry research and 200M fan data asset, Stellar Plays are built by data scientists and tenured sports business experts. Stellar Plays map to your in-season and off-season business cycles, so you never miss an opportunity to realize value from your fan data.
It’s no surprise upwards of 85% of single-game ticket buyers don’t come back. Identify and engage these fans with a proven, personalized campaign strategy.
On average, teams that execute this strategy win back 5%+ of lapsed ticket buyers.
The fresh experience of first-known attendees represents an opportunity for tailored engagement.
Top-performing teams that execute this strategy achieve up to 15% increase in first-known attendees returning for at least one more game.
Membership services teams use StellarAlgo’s machine learning tools to prioritize package buyer touchpoints and maximize in-house bandwidth.
Teams that execute this strategy have seen up to a 12% increase in critical full-season renewals.
Nurture marketing opt-in from your casual fans to bring them into the fold. Enable omnichannel strategies that maximize engagement and opportunities for conversion.
Use your 360° view of the fan to identify opportunities to reach their friends and family. Personalize your marketing approach to their unique demographics to get the entire social circle engaged.
Your success is our success. No one knows the ins and outs of the StellarAlgo Platform (or your fan data) better than our expert Customer Success team. Think of us as your coach, captain, MVP, and #1 fan all rolled into one. We help you get familiar with platform features, execute Stellar Plays, and identify and understand emerging trends in your data.
StellarAlgo and the Somerset Patriots, the New York Yankees Double-A Affiliate, are pleased to announce their new partnership. As part of a multi-year agreement, the Patriots are looking to use the StellarAlgo Platform to help better understand their fans, sell more single game tickets, and grow their package-buying base.
