Manage Fan Data, Engagement, Understanding, and Monetization in one Platform

The Customer Cloud Platform for the Sports & Live Audience Industry

StellarAlgo Customer Data Platform

The StellarAlgo Customer Data Platform consolidates your fan data and utilizes machine learning to reveal critical insights into your diverse fan base and their motivations.

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StellarAlgo Data Warehouse

Introducing the most transparent, flexible, and reliable data warehouse for the sports and live audience industry.

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StellarAlgo Customer Cloud Platform

Step Up Your Game
with StellarAlgo

Sports Teams

Fans Impacted

Fan Data Points

Live Integrations

StellarAlgo CDP

An intuitive platform, to make data actionable and accessible for sports and entertainment organizations.

The StellarAlgo Customer Data Platform consolidates your fan data and utilizes machine learning to reveal critical insights into your diverse fan base and their motivations. We seamlessly integrate with your existing infrastructure, to automate and accelerate processes (like sending the right message to the right fan) that will effectively drive conversion for campaigns.

Integrate

Collect data and leads from any source systems, with productized data pipelines to consolidate and centralize your lead universe.

Enrich

A single customer view is assembled from a team’s fan data systems and is enriched by Stellar machine learning propensity scoring and automated segmentation tags based on profiles.

Segment

With a clear single customer view, teams can build cohorts that are activated by any channel. Segments can be automatically pushed to the right campaigns.

Measure

Add transparency to sales and marketing activities with the cohort analyzer, which shows conversion and updates cohort leads in any campaign.

TESTIMONIALS

What Customers Are Saying About Us

Vancouver Canucks

“StellarAlgo’s customer data capabilities have brought our marketing efforts to a new level. Understanding our customers across a variety of touchpoints and being able to action on specific fan behaviors has elevated engagement across the board. With StellarAlgo our efforts continue to become more sophisticated as we focus on reaching our customer with the right message at the right time”

Kevin Kinghorn

VP Marketing

The Portland Trailblazers

“StellarAlgo has been a huge part of our success this past season. Their ability to effectively execute takes pressure off of our analytics team while also contributing an extra level of sophistication to everything we do. Whether it be retention, pricing and/or new fan ACQUISITION and nurturing Stellaralgo is best-in-class when it comes to retaining and expanding our customer base.”

Mike Shumacher
Director of Business Analytics, The Portland Trailblazers

Milwaukee Admirals

“StellarAlgo’s Customer Data Platform has been a game changer for our organization. We were keen on leveraging data to drive revenue and StellarAlgo’s Customer Data Platform has provided us with automated capabilities we never thought possible. Our sales and marketing teams have been impressed with their ability to prioritize leads and the results are exciting for us. Bottom line is we are selling more tickets and our staff is excited to have this new found access to information.”

Brian Martens

Director, Ticket Operations

 

Vegas Golden Knights

“StellarAlgo has provided governance, visualization, product trends and a streamlined understanding of where our consumers are located along with a deeper understanding from demographic, psychographic and behavioral standpoints. The automated analytics and predictive segmentation has provided our team with the ability to make timely strategic decisions across all verticals of our enterprise. This has allowed us to maximize value and drive the bottom line in a positive manner while continuously growing our fan base.”

Kris Knief

Director of Business Intelligence

 

LA Galaxy

“Getting data-driven answers to our questions used to be laborious and time-consuming, but StellarAlgo’s data platform provides us with user-friendly ways to answer questions instantly. The platform synthesizes data into easily interpreted visualizations, delivers sales and marketing insights, and makes it easy for us to act on those insights. StellarAlgo has accelerated our ability to identify and capture opportunities as they occur. The StellarAlgo team is remarkably responsive and communicative and has been a pleasure to work with. They’ve done the heavy lifting to help us get ahead of the game.”

Lisa Rollins

Director, Analytics & Research

 

Durham Bulls

“It’s no secret that minor league teams run on lean staff sizes. Adding StellarAlgo to our team has created significant bench-strength and improved how efficient we can be. Their expertise and hands-on approach has allowed us to see value from our data quickly and provide suggestions on how to put those insights into action… all within a year that we underwent a major ticketing system transition.”

Mike Birling

Vice President

 

Hillsboro Hops

“StellarAlgo’s actionable data platform has allowed for timely visibility into sales, year over year comparisons, venue demand, tracking to goals and more. The Hops have been able to leverage StellarAlgo’s sophisticated data science with StellarMoments campaigns that provide insights and flag opportunities in the data on a daily basis.​  We view StellarAlgo’s insights as an important part of our company’s growth strategy.”

KL Wombacher

President & General Manager

 

Sacramento Republic FC

“We needed to align ourselves with where the sports business is going, not where it has been. We invested in the StellarAlgo CDP so that we could make the right decisions at the right time and, in particular, speak to our fans when they wanted to be spoken to.”

Ted Glick

Senior Director, Sales & Service

 

W&S Open

“We were able to see how each session was selling on a daily basis while identifying the best fan segments for our message. The reporting available in the StellarAlgo Platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”

Danielle Childers

Marketing & Special Projects Manager

 

Stellar

Updates

Engage. Convert. Renew. Upsell.

Engage. Convert. Renew. Upsell.

What do you get when two of Calgary's best tech leaders in machine learning and data solutions join forces?You get the most predictive fan retention model in the world.In 2021, we partnered with...

Engage. Convert. Renew. Upsell.

Engage. Convert. Renew. Upsell.

What do you get when two of Calgary's best tech leaders in machine learning and data solutions join forces?You get the most predictive fan retention model in the world.In 2021, we partnered with Xerris to scale and optimize our proprietary machine learning-driven...

Step up your game with the StellarAlgo Data Warehouse

Step up your game with the StellarAlgo Data Warehouse

Introducing the most performant, transparent, flexible, extensible, and reliable Data Warehouse for the sports and live audience industryFrom the makers of the leading Customer Data Warehouse (CDP) for sports and live audience organizations, StellarAlgo’s...

Engage. Convert. Renew. Upsell.

Engage. Convert. Renew. Upsell.

What do you get when two of Calgary's best tech leaders in machine learning and data solutions join forces?You get the most predictive fan retention model in the world.In 2021, we partnered with Xerris to scale and optimize our proprietary machine learning-driven...

StellarAlgo adds ECHL as customer data client

StellarAlgo adds ECHL as customer data client

In the NewsStellarAlgo has a new partnership with the ECHL to give teams access to the company's customer data. The deal is part of rapid recent growth for StellarAlgo’s Emerging Leagues business, which is focused on the unique needs of teams and leagues outside North...

StellarAlgo, ECHL Announce Milestone League-Wide Partnership

StellarAlgo, ECHL Announce Milestone League-Wide Partnership

ECHL league office and all 28 teams to drive ticket sales and grow fanbases using StellarAlgo’s industry-leading CDPCALGARY (May 17, 2022) – StellarAlgo, the leading customer cloud platform for the sports and live audience industry, announced today a milestone...

Portland Sea Dogs join the StellarAlgo partner ecosystem

Portland Sea Dogs join the StellarAlgo partner ecosystem

MiLB club focuses on fan engagement and data-driven best practices for the 2022 season and beyondPortland, ME - StellarAlgo and the Portland Sea Dogs, Double-A Affiliate of the Boston Red Sox, are proud to announce a new partnership. Going into the 2022 season, the...

StellarAlgo adds ECHL as customer data client

StellarAlgo adds ECHL as customer data client

In the NewsStellarAlgo has a new partnership with the ECHL to give teams access to the company's customer data. The deal is part of rapid recent growth for StellarAlgo’s Emerging Leagues business, which is focused on the unique needs of teams and leagues outside North...

StellarAlgo, ECHL Announce Milestone League-Wide Partnership

StellarAlgo, ECHL Announce Milestone League-Wide Partnership

ECHL league office and all 28 teams to drive ticket sales and grow fanbases using StellarAlgo’s industry-leading CDPCALGARY (May 17, 2022) – StellarAlgo, the leading customer cloud platform for the sports and live audience industry, announced today a milestone...

StellarAlgo adds ECHL as customer data client

StellarAlgo adds ECHL as customer data client

In the NewsStellarAlgo has a new partnership with the ECHL to give teams access to the company's customer data. The deal is part of rapid recent growth for StellarAlgo’s Emerging Leagues business, which is focused on the unique needs of teams and leagues outside North...

LISTEN: Sports Geek Amplify podcast series

LISTEN: Sports Geek Amplify podcast series

Our founder and CEO, Vincent Ircandia, was recently invited to take part in the inaugural season of the new Sports Geek Amplify podcast, featuring technology companies well-positioned to help the sports industry "bounce back" from the global COVID-19 pandemic.Through...

INSIGHTS DELIVERED TO YOUR INBOX

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