We live in a world where predicting and personalizing have never been more important.
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Arizona Coyotes
New York Yankees
Kane Cougars
Corvalis Knights

StellarAlgo CDP

The Leading Customer Data Platform for Live Audience Businesses

Sports Organizations

Fans Impacted

Fan Data Points

Live Integrations

StellarAlgo CDP

Powerful & Advanced
Customer Data Platform™

Our powerful and advanced Customer Data Platform consolidates your fan data and utilizes machine learning and predictive technology, revealing critical insights, into your diverse customer/fan base and their motivations. We seamlessly integrate with your existing infrastructure, to automate and accelerate your current manual processes and drive conversion.

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Integrate

Link directly to source systems to consolidate and centralize all your fan data, into the StellarAlgo platform.

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Enrich

Fan data is assembled into a single customer view and enriched by machine learning propensity scoring and tags.

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Segment

Robust customer segmentation and attribute derivation to take your understanding of known customer life cycle data points to new levels.

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Measure

Add transparency to sales and marketing activities with cohort performance analyzers so you always know what’s working.

TESTIMONIALS

What People Are
Saying About Us

The Vancouver Canucks

“StellarAlgo’s customer data capabilities have brought our marketing efforts to a new level. Understanding our customers across a variety of touchpoints and being able to action on specific fan behaviors has elevated engagement across the board. With StellarAlgo our efforts continue to become more sophisticated as we focus on reaching our customer with the right message at the right time”

Kevin Kinghorn

VP Marketing

The Portland Trailblazers

“StellarAlgo has been a huge part of our success this past season. Their ability to effectively execute takes pressure off of our analytics team while also contributing an extra level of sophistication to everything we do. Whether it be retention, pricing and/or new fan ACQUISITION and nurturing Stellaralgo is best-in-class when it comes to retaining and expanding our customer base.”

Mike Shumacher
Director of Business Analytics, The Portland Trailblazers

Milwaukee Admirals

“StellarAlgo’s Customer Data Platform has been a game changer for our organization. We were keen on leveraging data to drive revenue and StellarAlgo’s Customer Data Platform has provided us with automated capabilities we never thought possible. Our sales and marketing teams have been impressed with their ability to prioritize leads and the results are exciting for us. Bottom line is we are selling more tickets and our staff is excited to have this new found access to information.”

Brian Martens

Director, Ticket Operations

 

Vegas Golden Knights

“StellarAlgo has provided governance, visualization, product trends and a streamlined understanding of where our consumers are located along with a deeper understanding from demographic, psychographic and behavioral standpoints. The automated analytics and predictive segmentation has provided our team with the ability to make timely strategic decisions across all verticals of our enterprise. This has allowed us to maximize value and drive the bottom line in a positive manner while continuously growing our fan base.”

Kris Knief

Director of Business Intelligence

 

LA Galaxy

“Getting data-driven answers to our questions used to be laborious and time-consuming, but StellarAlgo’s data platform provides us with user-friendly ways to answer questions instantly. The platform synthesizes data into easily interpreted visualizations, delivers sales and marketing insights, and makes it easy for us to act on those insights. StellarAlgo has accelerated our ability to identify and capture opportunities as they occur. The StellarAlgo team is remarkably responsive and communicative and has been a pleasure to work with. They’ve done the heavy lifting to help us get ahead of the game.”

Lisa Rollins

Director, Analytics & Research

 

Durham Bulls

“It’s no secret that minor league teams run on lean staff sizes. Adding StellarAlgo to our team has created significant bench-strength and improved how efficient we can be. Their expertise and hands-on approach has allowed us to see value from our data quickly and provide suggestions on how to put those insights into action… all within a year that we underwent a major ticketing system transition.”

Mike Birling

Vice President

 

Hillsboro Hops

“StellarAlgo’s actionable data platform has allowed for timely visibility into sales, year over year comparisons, venue demand, tracking to goals and more. The Hops have been able to leverage StellarAlgo’s sophisticated data science with StellarMoments campaigns that provide insights and flag opportunities in the data on a daily basis.​  We view StellarAlgo’s insights as an important part of our company’s growth strategy.”

KL Wombacher

President & General Manager

 

Sacramento Republic FC

“We needed to align ourselves with where the sports business is going, not where it has been. We invested in the StellarAlgo CDP so that we could make the right decisions at the right time and, in particular, speak to our fans when they wanted to be spoken to.”

Ted Glick

Senior Director, Sales & Service

 

W&S Open

“We were able to see how each session was selling on a daily basis while identifying the best fan segments for our message. The reporting available in the StellarAlgo Platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”

Danielle Childers

Marketing & Special Projects Manager

 

 VIEWS &

News

INSIGHTS DELIVERED TO YOUR INBOX

Join other innovative professionals who receive our quarterly newsletter and learn more about ways to use data to better understand your fans.

Your Lead Universe and How to Grow it

Your Lead Universe and How to Grow it

One of the newest features in the StellarAlgo Customer Data Platform (CDP) is an overarching Lead Universe Dashboard meant to visualize the size and growth of an organization’s fanbase. The feedback...

Nurturing Fans as Teams Prepare for Their Return to Stadiums

Nurturing Fans as Teams Prepare for Their Return to Stadiums

For the first time in history, sports industry professionals experienced a stoppage in play unrelated to the naturally occurring offseason, or even a players strike, which has left many sales teams wondering how best to nurture their leads. Across our innovative...

Important Data Sources to Come Out of the Pandemic

Important Data Sources to Come Out of the Pandemic

The pandemic has altered many things including how sports organizations view and understand their data. Although there are limited situations where fans are back in venues, most teams are still focused on finding new ways to generate leads and nurture those leads...

Nurturing Fans as Teams Prepare for Their Return to Stadiums

Nurturing Fans as Teams Prepare for Their Return to Stadiums

For the first time in history, sports industry professionals experienced a stoppage in play unrelated to the naturally occurring offseason, or even a players strike, which has left many sales teams wondering how best to nurture their leads. Across our innovative...

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

FROM FRONT OFFICE SPORTS Our CEO, Vince Ircandia, sat down with Front Office Sports to discuss the trends in data within the sports industry. From his time as an executive, to his role now as the Founder of the industry’s leading customer data platform, Vince shares...

In The News: Sports Geek Podcast

In The News: Sports Geek Podcast

From Sports Geek Our Founder and CEO, Vince Ircandia, was recently featured in Sports Geek’s podcast about his entry into sports and diving into the business analytics to see where teams can maximize revenue. Check out this quote and full link to the podcast below: “I...

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

FROM FRONT OFFICE SPORTS Our CEO, Vince Ircandia, sat down with Front Office Sports to discuss the trends in data within the sports industry. From his time as an executive, to his role now as the Founder of the industry’s leading customer data platform, Vince shares...

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

VIDEO: StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

FROM FRONT OFFICE SPORTS Our CEO, Vince Ircandia, sat down with Front Office Sports to discuss the trends in data within the sports industry. From his time as an executive, to his role now as the Founder of the industry’s leading customer data platform, Vince shares...