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increase in single match tickets
increase in new buyers
increase in partial series packages
After adjusting prices to better reflect the tournament’s demand and to provide more options for a changing fanbase, the Western and Southern Open aimed to better target and personalize messaging for these new pricing options via their marketing strategy.
“We were able to see how each session was selling on a daily basis while identifying the best fan segments for our message. The reporting available in the StellarAlgo Platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”Danielle Childers Marketing & Special Projects Manager
Marketing & Special Projects Manager
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