MILB team uses data analytics platform to better reach and engage local fans
Midland, MI – StellarAlgo is proud to announce the Great Lakes Loons of the Midwest League as one of its Minor League Baseball partners. The Great Lakes Loons are using StellarAlgo’s Software-as-a-Service Customer Data Platform to enhance their marketing and sales efforts in order to attract more fans to Dow Diamond.
“We are a data-driven organization so we are excited to partner with StellarAlgo,” said Jana Chotivkova, Vice President and CFO of the Great Lakes Loons. “We’ve been implementing a number of new systems within the organization and the StellarAlgo team has been fantastic in helping us deploy their Customer Data Platform and supporting us in integrating it into our business operations.”
The Great Lakes Loons, using Dow Diamond as their home stadium, strive to bring affordable, family-friendly entertainment to the Mid-Michigan area. StellarAlgo’s Customer Data Platform enables organizations like the Loons to action their customer data in a number of ways, including a Geo Map view which helps to quickly identify and nurture fans based on where they live. The software is rooted in robust machine-learning and predictive capabilities that enable organizations to identify opportunities and to better engage with their fans. These capabilities allow the Loons to provide more personalized service and offerings to their fans which will help retain more of their current season ticket holders as well as identify new fans.
“We’re thrilled to partner with an innovative and data-driven organization like the Great Lakes Loons,” said Vince Ircandia, Founder and CEO of StellarAlgo. “They take a sophisticated approach to engaging one of the best communities in minor league sports and we are excited about the ways our software and team will accelerate their ability to drive reach their goals of driving economic development via the Great Lakes Loons.”
StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
StellarAlgo’s proprietary Software-as-a-Service Data Platform™ allows organizations to easily collect, organize and drive insight that will allow them to maximize the engagement, affinity and lifetime value of their customers. Stellaralgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions. www.stellaralgo.com | Twitter | LinkedIn