Western & Southern Open Expands Relationship with StellarAlgo

“We strive to provide unforgettable memories and tremendous value to our fans each year,” said Western & Southern Open’s Tournament Director, Andre Silva. “StellarAlgo helps us understand the demand of our fans through their customer data platform. The extension of our partnership with StellarAlgo is a testament to our commitment and focus on providing the best tennis experience to our fans and we’re excited to continue to learn from their automated fan insights.”

Major tournaments and annual events, such as W&S Open, have a small window to deliver a best-in-class fan experience in a condensed amount of time, and then actively nurture tennis fans throughout the rest of the year. StellarAlgo’s Customer Data Platform enables live audience organizations to accelerate its understanding of customers and quickly capitalize on identified opportunities. The platform will allow W&S Open to scale their analytics efforts while transforming their customer understanding and, as a result, the customer journey. With over $25M in upgrades to the Lindner family tennis center over the past two years alone, W&S Open continues to provide unparalleled experiences and StellarAlgo’s Customer Data Platform will play a key role in nurturing the tournament’s most important asset, their fans. With machine-learning powered analytics, StellarAlgo’s platform  helps organizations gain a better understanding of their fans so that they can send timely, personalized messages to the right fans.