We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry. We’re humbled to be recognized by one of the leading ticketing providers for our application of machine-learning and AI to the sports & entertainment industry in a way that has measurably helped our mutual clients drive actionable insights from their data.
We sat down with our Founder & CEO, Vincent Ircandia, to reflect on the award and what it means to our company.
What does it mean to receive the Innovator of the Year award from ProVenue Exchange and Tickets.com?
It’s a great recognition of the work that we are doing, and how we have architected out our customer data platform to get results for our customers. We are working with a large and growing number of Tickets.com teams and this is really nice validation that we are doing innovative things for our customers – ultimately helping them understand and nurture their fans. We are seeing powerful results and it’s nice to be recognized for that.
What does our partnership with Tickets.com look like?
For us, it starts with a deep foundational understanding of their data. We compliment the great things they do on the ticket sales side very well by helping extract value from that data. Our ability to automate and use that data to predict fan behaviors and affinities is something that we have spent a lot of time on in partnership with Tickets.com. The complementary nature of our systems is a solid baseline foundation for our relationship. Culturally, it’s evident that Tickets.com cares a lot about their customers and so do we. We both care about those mutual customers and we are very much aligned in our efforts to help them get the most out of their ticketing data.
What does the future hold in relation to Tickets.com and innovation for StellarAlgo?
For us, we are continuing to invest our time, effort, and energy into understanding what’s important to Tickets.com’s customers. We invest heavily in that and I think it is one of the big reasons that we are winning this award. Innovation is all about not just innovating for the sake of innovating, it’s innovating for the sake of being better and improving these teams’ ability to be more effective and efficient in creating great experiences for their fans. We will continue to invest our effort and technology in capabilities around understanding what matters to our customers and their fans. We are already seeing great results and are confident that the results are going to continue to improve through our ability to leverage Tickets.com data. We have added a good number of those customers and with that, the larger the data set the more powerful those learnings and best practices become. That momentum will amplify the results in the future.
Connecting the Tickets.com data set to additional fan data sets like web data, marketing automation, and CRM data, for teams allows us to broaden our understanding of customers. Through that single view of the customer we are able to further understand the ticketing data, fan engagement and affinity levels. Bringing all that together to round out the understanding of the fan is something that we are already seeing results with and is an area we will continue to invest and push the limits on.
Our Customer Data Platform is helping teams maximize the potential of their data via machine-learning, that leverages behavioral data points to segment audiences and identify the why behind customer engagement and conversion. Our Customer Data Platform allows organizations to grow the affinity and lifetime value of their customers in an automated way, so teams get the answers to their questions immediately, when they need them most. Contact us today to learn more!