In The News: How Data Delivers on the Game Day Experience

News & Media

Jan 28, 2019

StellarAlgo

Sports Business Journal

We were recently mentioned in Sports Business Journal via a quote from the Lexington Legends about how they will be leveraging our platform to analyze sales and marketing efforts. Check out this excerpt from the article:

Andy Shea, president and CEO of the Class A Lexington Legends, said the team this season will start using ticketing analytics from StellarAlgo to analyze walk-up and pregame purchases. Staffers also will use analytics to monitor marketing campaigns. “Did we get 50,000 likes but only sold two tickets? If so, that’s not great,” Shea said.

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