How Data Delivers on the Game Day Experience

News & Media

Jan 28, 2019


Sports Business Journal

We were recently mentioned in Sports Business Journal via a quote from the Lexington Legends about how they will be leveraging our platform to analyze sales and marketing efforts. Check out this excerpt from the article:

Andy Shea, president and CEO of the Class A Lexington Legends, said the team this season will start using ticketing analytics from StellarAlgo to analyze walk-up and pregame purchases. Staffers also will use analytics to monitor marketing campaigns. “Did we get 50,000 likes but only sold two tickets? If so, that’s not great,” Shea said.

More fans.

Better Engagement.

Stellar Results.

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