StellarAlgo Partners with NBA to Drive Innovation in Team Fan Engagement. Learn more
For Performance Marketing Teams
Fan Engagement
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
For Data Teams
Data Management
Bring disconnected data sources together in the StellarAlgo Data Lakehouse.
Integrations
150+ integrations unlock fan data from multiple sources and destinations.
For Corporate Partnerships
Partnership Solutions
Discover new opportunities to drive value from partnerships.
Corporate Partnerships
Emerging Leagues
Live Events
Major Leagues
Media and Gaming
Multi-Property
LA Galaxy drive more than $532k in raw revenue
About Us
We built the world’s largest fan database to help properties and partners succeed.
Culture
Our team thrives on challenges and growth.
News
Get the latest updates from StellarAlgo.
Leadership
Meet our team of sports and analytics experts.
Careers
Join our team of all-stars.
News & Media
Jan 15, 2019
StellarAlgo
Our Founder and CEO, Vince Ircandia, was recently featured by Sports Geek Nation in its Ask Me Anything (AMA) series. Vince answered questions on the importance for teams to understand their fans’ journeys and how to do it through data. Check out this excerpt from the transcript:
Q: What’s your advice around moving a fan through the entire journey? What’s the best way to categorize when a fan turns into a truly qualified lead?Vincent Ircandia:Hi @lennygoh thanks for sending this. Personalization is so important in this day and age. I also love your reference to understanding a customer’s journey.Using data science alongside your digital and sales efforts can really help to understand how touchpoint types, frequency and quality will help to convert more fans. But you also have to listen to the fan along the way.What are the fans propensities and digital expressions of interest for upcoming games, offers and products?Ultimately it comes down to testing and learning around journeys and fan segments. Sounds complicated but it really doesn’t have to be. Those hand raise moments for an inside sales team, for example, are usually pretty evident.It’s so important to take action at relevant moments. If you are manually pulling this data together intermittently and taking action late you are missing opportunity.
Q: What’s your advice around moving a fan through the entire journey? What’s the best way to categorize when a fan turns into a truly qualified lead?
Hi @lennygoh thanks for sending this. Personalization is so important in this day and age. I also love your reference to understanding a customer’s journey.
Using data science alongside your digital and sales efforts can really help to understand how touchpoint types, frequency and quality will help to convert more fans. But you also have to listen to the fan along the way.
What are the fans propensities and digital expressions of interest for upcoming games, offers and products?
Ultimately it comes down to testing and learning around journeys and fan segments. Sounds complicated but it really doesn’t have to be. Those hand raise moments for an inside sales team, for example, are usually pretty evident.
It’s so important to take action at relevant moments. If you are manually pulling this data together intermittently and taking action late you are missing opportunity.
Get Started
