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Jan 18, 2023
StellarAlgo
The National Basketball Association has signed a multiyear deal with consumer data firm StellarAlgo, with the league’s investment arm taking an ownership stake in the firm as it looks to grow its portfolio.
The partnership was signed on behalf of the league’s franchises, which will have access to fan data services for matters such as e-commerce, venues, ticketing and social media. Financial terms were not disclosed, though the league said its involvement in the company is “meaningful.”
— View the full article on AdAge.
