New York Yankees gain global understanding of fan base through partnership with analytics powerhouse StellarAlgo

New York Yankees

News & Media

Dec 01, 2020


World renowned New York Yankees pull back the curtain on fan engagement with insights from StellarAlgo CDP


New York, NY – StellarAlgo and the New York Yankees are proud to announce a new partnership signed earlier this year. The New York Yankees are using StellarAlgo’s Customer Data Platform to enhance their ability to understand and nurture their global fanbase.

“The more we learn about our fans the more we realize the growing importance of delivering authentic, personalized experiences,“ said Marty Greenspun, New York Yankees Senior Vice President of Strategic Ventures. “Our partnership with StellarAlgo brings with it their Customer Data Platform and industry best practices to further our data-driven approach and allow us to connect to all of our diverse audiences on a meaningful level.“

As organizations like the New York Yankees look to better understand their audiences, they are turning to tools such as StellarAlgo’s Customer Data Platform to connect with their fans and seamlessly enable personalized interactions across their many digital channels. Through this partnership, the Yankees will gain the automated ability to understand what is resonating with different fan segments so the organization can accelerate learning and maximize the long-term affinity of their fan base. 

“The New York Yankees are an influential industry thought leader and are one of the world’s most valuable sports properties. We’re excited to increase the organization’s understanding of their audience in support of their goal to create personalized experiences for all fans,” said Vincent Ircandia, Founder and CEO at StellarAlgo. “The sheer size and passion of the Yankee fan base creates unique opportunities and we are excited to apply our platform to nurturing their global audience.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises and leagues, along with live annual events, concerts, museums and more.


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About New York Yankees

Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and home to numerous non-baseball events, including college football’s New Era Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognized brands in the world. | Twitter | Facebook | Instagram

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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