Hartford Yard Goats look to predictive capabilities of StellarAlgo CDP to align with fan preferences

News & Media

Jan 27, 2020


Double-A Baseball’s Hartford Yard Goats partner with StellarAlgo to understand evolving fan preferences

Hartford, CT – StellarAlgo and the Hartford Yard Goats of the Eastern League and Double-A affiliate of the Colorado Rockies are proud to announce a new partnership. The Hartford Yard Goats are one of 21 Minor League baseball teams using StellarAlgo’s Customer Data Platform to increase their understanding of fans and maximize customer lifetime value.

“Our fans come first and we’re always striving to better understand what drives them to our ballpark, which is why a partnership with StellarAlgo made so much sense,” said Joshua Montinieri, Assistant GM, Sales at Hartford Yard Goats Baseball. “The insights provided within the StellarAlgo platform allow us to be more personalized in how we talk to our fans and understand what messages mean the most to them. We’re excited for this relationship to help us continue building off the great momentum we’ve had since we moved to Dunkin’ Donuts Park 3 seasons ago.”

As sports organizations prioritize better understanding their fans and providing a more consistent fan experience long before someone steps into their ballpark, there is often a struggle to learn how fans are evolving, how best to connect with them to increase conversion, and how to find new fans. Using StellarAlgo’s Customer Data Platform, which is backed by powerful machine-learning and predictive capabilities, organizations like the Hartford Yard Goats will be armed with insights that help them understand fan propensities for different products, events, and promotions as well as be alerted to changes in engagement levels. 

“We look forward to working with the Hartford Yard Goats to support their sales and marketing goals,” said Megan Kurcwal, StellarAlgo’s Director of Sales and Marketing. “The data-driven approach they are taking in understanding their fans makes them a great partner and we’re excited to continue building a lasting relationship. The team in Hartford continues to prioritize their fans and we’re excited to work together to help them grow their fanbase and make fan insights more accessible to their entire organization.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

For more information, please visit www.stellaralgo.com

About the Hartford Yard Goats

The Hartford Yard Goats are a Minor League Baseball team based in Hartford, Connecticut. The Yard Goats, which play in the Eastern League, are the Double-A affiliate of the Colorado Rockies. 

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn

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