Round Rock Express Partners with StellarAlgo

Round Rock Express

News & Media

Sep 18, 2019


Triple-A team becomes newest MiLB team to invest in fan-centric analytics 

Round Rock, TX – StellarAlgo and the Round Rock Express, Triple-A affiliate of the Houston Astros, are proud to announce a new partnership. The Express will be using StellarAlgo’s Customer Data Platform to better understand their fans and grow their universe of known fans.

“We’re looking forward to better segmenting our audience to create more personalized experiences for our fans,” said Laura Fragoso, Senior Vice President of Marketing of the Round Rock Express. “StellarAlgo’s CDP integrates with our existing systems, which was really important to us in order to get that single customer view. Their features, including the campaign analyzer will help us create more “wow” moments for our fans. We’re committed to giving Express fans unforgettable experiences every time they come to our ballpark and we’re excited to work with a partner who has those same values.“

Organizations of all sizes find themselves with systems in their tech stack that don’t integrate, which silos data and creates a gap in fully understanding their fans. StellarAlgo’s Customer Data Platform creates a single customer view by integrating systems in an automated way and then layers on powerful predictive and machine-learning capabilities to help teams better connect with their fans. These capabilities also give organizations insight into how best to nurture and engage with current fans, while also identifying new ones.


“The Express are a very highly regarded team in minor league baseball and we’re excited to start a strong partnership with them,” said Vincent Ircandia, Founder and CEO of StellarAlgo. “We are particularly looking forward to supporting them as they leverage our platform to build on their already-strong sales and marketing efforts. The Express are a team that thinks strategically and is committed to better personalizing their fans’ experiences, which makes this partnership a really great fit for both of us.”


StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights on their fan universes. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

For more information, please visit


Heidi Gammuac

heidi at theagencyinc dot ca

+1 403 399 2514

About Round Rock Express Baseball

The Round Rock Express Baseball Club is the proud Triple-A affiliate of the Houston Astros. The franchise was founded by Ryan Sanders Baseball – an ownership group spearheaded by Reid Ryan, son of Baseball Hall of Famer Nolan Ryan and is now led by CEO Reese Ryan. The Express began as the Double-A affiliate of the Houston Astros in 2000 and moved to the Triple-A Pacific Coast League in 2005, remaining an Astros affiliate through the 2010 season. The club was a Texas Rangers affiliate from 2011-2018. Round Rock has established numerous attendance records at Dell Diamond and has remained in the top five in total attendance in all of Minor League Baseball 19 of the past 20 seasons, winning the PCL attendance crown in both 2016 and 2018. The Express won the 2011 PCL American Southern Division title as well as the 2015 and 2019 American Conference Championships.

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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