Sacramento Republic Football Club extends relationship with StellarAlgo

News & Media

Jun 14, 2022


USL club will continue to use its Customer Data Platform to realize in-depth fan insights and increased engagement 

Sacramento, CA – StellarAlgo and the Sacramento Republic Football Club of the United Soccer League (USL) are proud to announce the extension of their partnership. Sacramento Republic FC have been using StellarAlgo’s Customer Data Platform (CDP) since 2019 to enhance their digital marketing efforts, increase operational efficiency, and grow their fan universe. 

Sacramento Republic FC wanted to make our fan data more accessible and actionable, specifically we wanted to leverage email and social insights to engage our fans and deliver even more value. Our partnership with StellarAlgo and their Customer Data Platform allows us to expedite our data-driven agenda and increase our ability to understand, action and monetize fan data,” said Justin Dubois, Director of Ticket Operations & Strategy for the Sacramento Republic. “The Customer Data Platform is our go-to source for fan intelligence. We have integrated multiple data sets into StellarAlgo’s CDP to create a superset of fan data that allows us to identify key insights and opportunities to engage our fan base, personalize our communications and activate our marketing and sales strategies to great effect.”  

Sacramento Republic FC wanted to increase their ability to understand and communicate with specific demographics. Furthermore, the team wanted to leverage
this understanding into personalized content to inform fan strategy and drive additional revenue for the club’s marketing and sales departments.

Leveraging StellarAlgo’s CDP and their 150+ integrations, Sacramento Republic FC gained deeper insights into the demographic make-up of their fan universe, allowing the club to create tailored segments and communications across multiple channels. The CDP allows Sacramento Republic FC to better understand the tactics that are best engaging their fans and this expedites the club’s ability to maximize their marketing spend, develop personalized content and execute better campaigns.  

“Sacramento Republic FC have been great partners since 2019, and we are delighted to continue the partnership! SRFC have been amongst the leading USL teams to develop critical insights into their fan universe and leverage these insights into meaningful business impact” said Megan Kurcwal, SVP of sales and emerging leagues business operations at StellarAlgo. “By leveraging our partnership, the platform and our Customer Success team, Sacramento Republic FC continues to understand and grow their fan universe, increase engagement potential, and deliver meaningful fan connections that positively impact their sales and marketing goals.” 

StellarAlgo’s Customer Data Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, the platform’s predictive capabilities enable live audience organizations to gain valuable insights and a thorough understanding of their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion. Recognizing the significant growth and opportunity of teams and leagues outside the NHL, NFL, NBA, MLB, and MLS, StellarAlgo launched the Emerging Leagues business unit (ELBU) in 2022, which is dedicated to supporting the unique needs and cultures of these businesses.StellarAlgo is partnered with more than 50 emerging teams and leagues across North America. For more information, please visit 

About StellarAlgo 

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations in North America and Europe, including enthusiast brands, sports teams, sponsors, and live events properties. With the most modern Data Warehouse offering on the market underpinning its flagship Customer Data Platform (CDP), industry professionals use StellarAlgo’s customer cloud platform to connect and engage with fans on a personalized level never before seen in the industry.  

Backed by proprietary machine learning technology trained on over 40-billion interaction data points across more than 150-million unique records, StellarAlgo’s customer cloud platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit 

About Sacramento Republic FC  

Sacramento Republic FC is one of the premier clubs in USL Championship. We embody the indomitable spirit of Sacramento to positively impact our community. Our relentless commitment to excellence creates a tradition of winning trophies together. Over eight seasons, Republic FC has smashed league records year over year, won the 2014 Championship in its inaugural season, and sparked a regional passion for soccer. As the organization enters its ninth season, the club led by Kevin Nagle will continue to invest in Sacramento, create innovative partnerships and community programs, operate the region’s premier youth soccer development academy, and support the growth of the game throughout Northern California. For more information, visit 

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