StellarAlgo welcomes Canadian Elite Basketball League

News & Media

Aug 22, 2023


Rising Canadian basketball league seeks to better understand fans and drive sponsorship opportunities using data

Calgary, AB – StellarAlgo is pleased to announce a new partnership with the Canadian Elite Basketball League (CEBL). The League is looking to continue to grow their fan base across all teams, better nurture and target their existing fans, and deliver impactful insights to current and future sponsors. This league-wide, multi-property partnership will provide all 10 CEBL teams with access to fan data-driven insights in the StellarAlgo Platform.

“It’s been an exciting few years for us right out of the gate at the CEBL, expanding to 10 teams across the country with some of the most talented and passionate players in the industry,” said Mike Morreale, Commissioner & Co-Founder at Canadian Elite Basketball League. “StellarAlgo is the partner we need to achieve the results we’re looking for – a technology company that has the knowledge and expertise to help us continue to advance our understanding of our fans’ preferences and behaviors, and to better measure the effectiveness of our campaigns going forward.”

Launched in 2017, the CEBL is the premier men’s professional basketball league in Canada, with 10 teams from six provinces across the country, including: Brampton Honey Badgers (ON), Montreal Alliance (QC), Niagara River Lions (ON), Ottawa BlackJacks (ON), Scarborough Shooting Stars (ON), Calgary Surge (AB), Edmonton Stingers (AB), Saskatchewan Rattlers (SK), Vancouver Bandits (BC) and Winnipeg Sea Bears (MB). In an ongoing effort to better understand their existing fans, grow their fan base, and drive measurable results, the CEBL is looking to use their StellarAlgo Platform to personalize campaigns for known and look-a-like fans, win-back more single-game attendees, and more.

“The CEBL is a credit to the professional sports landscape in Canada – a league created by and for Canadians who truly love the game,” said Megan Kurcwal, SVP of Account Strategy and Operations at StellarAlgo. “As a Canadian tech company ourselves, we’re especially excited to be partnered with such a forward-thinking, home-grown league, and to support the impressive goals they’ve set to better understand and engage fans and deliver tangible results to their sponsors.”

The StellarAlgo Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, StellarAlgo’s predictive capabilities enable live audience organizations to gain valuable insights into their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion.

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About StellarAlgo

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations across North America, including enthusiast brands, sports teams, sponsors, and live events properties. Backed by proprietary machine learning technology trained on over 5-billion interaction data points across more than 100-million unique records, the StellarAlgo Platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo Platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit

About the Canadian Elite Basketball League

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73 percent of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps during October. The CEBL season runs from May through August. More information about the CEBL is available at and @cebleague on InstagramTwitterTikTokLinkedInFacebook and  YouTube.

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