Case Study
Las Vegas Aviators
The Goal
With a new ballpark set to open, the Las Vegas Aviators wanted to understand which of their existing fanbase was likely to renew their packages as well as grow their fan universe around the new ballpark
What We Did
- Implemented our Geomap feature and Cohort Builder to identify where fans were coming from and identify how that changed over time
- Automated customer data insights to be easily accessible to help create an informed marketing and sales strategy
- Implemented our Ticketing Dashboard to understand sale pacing for upcoming games
- Executed StellarMoments notification system to identify new fans, allowing the Aviators to capitalize on nurturing them in a timely matter
How We Did It
DATA SYSTEM INTEGRATIONS
- Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
- Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
- Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering
- Leveraged StellarAlgo’s automated insights: StellarMoments notifications
Results
%
more renewals than expected
%
of revenue goal
Highest
attendance in Triple-A baseball
TESTIMONIALS
What The Customer Said
