Case Study
Great Lake Loons
The Goal
The Great Lakes Loons were interested in using their individual ticket buyer data to effectively segment and message fans to grow their mini-plan and mini-package fanbase
What We Did
- Utilized Automated Lead Scoring to identify individual ticket buyers as top prospects for packages from within their existing customer base
- Automated Lead Scoring allowed the Loons to create a targeted holiday campaign with personalized messaging
How We Did It
DATA SYSTEM INTEGRATIONS
- Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
- Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
- Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering
Results
the amount of packages sold
%
lift in mini-plan revenue
TESTIMONIALS
What The Customer Said
